From Monikh to Emma Louise Connolly, avid Insta scrollers will have noticed the app’s most stylish women all took to Arizona last week for an under-wraps H&M collection. Featuring a capsule selection of desert-inspired separates, swimwear and accessories, it’s the latest sustainable offering from the high street label as they make attempts to combat their fast fashion status.
There’s plenty to love in the offering: fans of the animal print trend will be pleased to see a healthy dose of zebra print, whilst the utility trend is heavily referenced – think combat-like shorts, safari suits and functional outdoor jackets. There are some glamorous pieces in the mix – nab that sequin-laden dress before it sells out – whilst maxi, ruffled dresses in white and rainbow print are the obvious heroes.
The campaign featuring the blogosphere’s most glamorous women should be enough to convince you, but the collection’s sustainable fabrics (everything is created using waste materials and regenerated fibres) is an even better reason to shop the new pieces. Launching today, we suggest acting fast – with this kind of star power behind a launch, we predict itfly off shelves.
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