1. Never Settle For Second Best
This is the lesson I was taught by the Countess Lubatti at the age of eight when I made my first facemask. I always strive for perfection – for every fragrance I create, there are around 100 rejected submissions.
2. Be Passionate About Your Product
Never be frightened to show your true feelings and emotions, and don’t be afraid to let your personality shine through your brand. This brings realness and allows your brand to have a personal heartbeat.
3. Invest In The Currency Of Creativity
It will never devalue as long as you use it. For me, creativity has been my best friend throughout my entire career. It’s a journey and an adventure that brings colour and vibrancy to life.
4. Learn To Be A Great Storyteller
People love stories. I love stories. They ignite something within people and help to fully immerse them in your visions.
5. Don’t Take The Easy Route
Not everyone you meet in life will share your values and vision but as a founder, what makes the brand is you. Don’t compromise, even though it can often be a lonely road for a while. If you take the easy route, you can often find yourself just doing a job, and that’s definitely not for me.
6. Remember Failure Is Vital
Often business, failure is an important ingredient – knowing what not to do can be as valuable as success itself. I know this sounds really crazy, but failing teaches you one of the most valuable things in life – resilience. It will create business muscle and a way of being able to approach difficult times with a very positive attitude. Don’t forget to laugh at yourself too, and let everybody enjoy the joke. You haven’t got all of the answers – nobody is perfect.
7. Enjoy The Moment
One of the things I wish I’d done earlier was learn to enjoy the moment. I was always working towards the next goal and I forgot to celebrate every milestone with my team and my family. I certainly celebrate now and treasure each moment. One of my favourite quotes is, “Never look back as long as you can laugh and never look forward unless you can dream”.
8. Collaboration Benefits Everyone
As long as you’re collaborating with the right person. Don’t be frightened to share an idea – the best ideas come from brainstorms with other people. I feel passionate about the next generation too, we should share the run and pass the baton. We run an apprenticeship programme at Jo Loves where we nurture young talent and it’s very important to me.
9. Be Brave
I also love the André Gide quote, “Man cannot discover new oceans unless he has the courage to lose sight of the shore.” You won’t always know the destination, but this uncertainty is part of the excitement. Find courage from deep within yourself to take each step.
10. Never Make Big Decisions On Bad Days
I’m an emotional person and have made this mistake a few times in life. Don’t make a life-changing choice when you’re not feeling your best, wait a day or two until you can see the whole landscape. You’ll make a more informed and wiser decision.
Visit JoLoves.com for more information and to shop the collection online.
The first 50 customers to book in for complimentary Fragrance Tapas will also receive a Pomelo Luxury Travel Hand & Body Cleanser and Lotion with any purchase made on the day.
T&Cs: Available instore only at Jo Loves from 1 June 2018 until 30 August 2018. Customers must quote ‘SheerLuxe’ when booking. To book, call +44 (0)20 7730 8611.
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